Offer for New Clients: Get your First Month Free with Horizons! 

Hire full-time talent anywhere with EOR

Easily manage and pay your contractors

Run payroll with or without a subsidiary

Global Benefits

Benefits & insurances for your workforce

Global Immigration

Relocation and visa made easy

Talent Acquisition

Find the best candidates for your team

Hire from $49, scalable & transparent

Hire in +180 countries

Data protection & Security

About Horizons

Our borderless team and our global purpose

Success Stories

How businesses accelarate hiring with Horizons

Partner Program

Become a partner and benefit from unique offerings

Global Hubs

Discover our international offices


Join our mission to shaping the New World of Work

Strategic Consulting in China

Consulting expertise that informs your China expansion strategy

Supporting your successful China expansion

As a leader in strategic consulting, Horizons delivers expansion solutions for businesses seeking to break into the Chinese market. Our advisory personnel help to inform your business strategy and support you during each stage of your expansion into China. With services that include research and expert analysis, Horizons ensures that your business can successfully navigate the complexities of the Chinese marketplace. 

Our strategic consulting services focus on supporting your business to develop a successful market-entry strategy. Through the work of our advisory specialists, we guide your China expansion with customized market analysis and intelligence. We also offer targeted consumer research, feasibility studies, and market evaluations pertinent to your area of expansion.

Additionally, Horizons assists your business to implement a strategic business plan that encompasses your short-term and long-term expansion goals. During this process, we help you to identify a realistic procurement strategy that best suits the needs of your business.

Strategic solutions for your China expansion

Horizons provides your business with strategies that support your expansion into China. We help you to assess the growth potential of your target market and assist your business to formulate a successful market-entry strategy. 

Market Entry Strategy
We help you to determine your target market size and growth potential in your desired location of Chinese expansion.
Feasibility Analysis
Our China expansion strategists partner with you to determine the best value proposal for your extension into China.
Advisory services
We manage all legal, legislative, and tax-related functions to ensure full compliance with Chinese rules and regulations.

Strategic guidance to grow your China operations

Horizons has offices located throughout China and major cities in the Asia-Pacific, Europe, and North America. Our consultative services support businesses across each stage of their China expansion. 

With expertise that covers the many nuances of the Chinese market, we provide tailored consultation services that inform your business strategy. Through a structured process that includes custom research and analysis, we support your extension into China with accurate data and reports.

At Horizons, our team of expansion specialists – who possess qualifications and experience in multiple fields of international business – help you to quickly and compliantly begin trading in China. Additionally, we support you to grow your profile with long-term business planning and strategy implementation services.

Horizons’ strategic consulting services assist you to understand the dynamics of your target market; and best position your brand for success. With long-standing experience helping international businesses to break into the Chinese market, we enable you to devise the most effective entry strategy. Our team of consultants provide ongoing expertise that includes operational recommendations and analysis; and long-term support measures that allow your business to grow.

How does Horizons support your China expansion?

  • Assistance in identifying your target market in China.
  • identifies growth potential, customer profiles, levels of competition, economic variables, and investment analysis.
  • Formulating your company’s entry strategy to China. This includes your channel strategy, brand positioning, pricing model, and unique value propositions.
  • Creating your organizational and operational models for your China operations.
  • Feasibility analysis procedures.
  • Drafting a realistic action plan on which to measure success whilst in China.
  • Assisting your business to select the right partners and prepare appropriate formal agreements.
  • Providing your business with guidance through Chinese law, legislation, and tax compliance.
  • Helping you to identify production locations in China that offer the most commercial value.

Benefits of market entry with Horizons​

Horizons provides your business with strategies that support your expansion into China. We help you to assess the growth potential of your target market and assist your business to formulate a successful market-entry strategy. 

Entity or PEO
Horizons’ team of consultants advise you on the best course of action for China expansion. Depending on your requirements, we can assist you to establish a local entity or act as your employees’ Employer of Record through our China PEO.
Recruitment & Wage Assessment
To successfully extend your China operations, you need the best people to grow your business. As global recruitment experts, we ensure that your business attracts high-level candidates and all wages and benefits are in-line with regulations and market standards.
Employment Compliance
We support your business to comply with Chinese employment legislation. This includes China labor laws, as well as regulations that pertain to tax compliance.

Hire and pay talents
with Horizons in
180+ countries

Our methodologies strengthen your China expansion

Before our consultants provide you with a customized advisory strategy, they conduct comprehensive research that assesses your target market. This allows us to collect relevant data that is pertinent to your area of expansion. From this data, we’re able to provide your business with the most effective recommendations. 

At Horizons, we use proven market research methodologies that offer your business greater certainty. These methodologies allow us to better identify the opportunities – and the potential risks – involved in your China expansion. Our services include:

  • Qualitative interviews with experts in your market
  • Quantitative surveys that include detailed data analysis
  • Documentary research
  • Interviews with competitors through different means
  • Combining necessary internal documents
  • Alternative data in your Chinese market

Empowering your business with key findings

As an industry leader, Horizons delivers key findings that enable your business to quickly grow your China operations. These findings inform our strategic recommendations and take into consideration the following areas:
  • Figures detailing industry trends
  • An overview of key players in the market
  • Summary sheets that screen your competitor’s strategies
  • Recommendations that help you select the right service providers

Industries we serve

Our consultants have experience assisting businesses across all major industries. These industries include, but are not limited to:
  • Aerospace
  • Construction
  • Consumer retail
  • eCommerce
  • Education
  • Electronics
  • Energy production and distribution
  • Engineering
  • Finance
  • Food and beverage
  • Healthcare
  • IT & mobile development
  • Natural resources
  • Real Estate
  • Software development
  • Transportation

China consultants: What you need to know

What is a China consultant?

A China consultant can be classified as a professional that offers Chinese market advisory services in a specialized field. These fields are pertinent to the Chinese market and can include, but are not limited to: 

  • Marketing and public relations
  • Engineering
  • Security
  • Finance
  • Law
  • Accountancy

What are the types of China consultant?

In the Chinese market, there are many types of consultants. The most common types of China consultants are:
  • Internet consultants
  • Human resources consultants
  • Strategy consultants
  • Process consultants
  • IT consultants
  • Public relations consultants
  • Marketing consultants
  • Performance consultants

What qualifications do China consultants possess?

In nearly all cases, there are no mandatory qualifications for China consultants to hold. Exceptions may be drawn for medical professionals who have already attained a formal level. 

The accreditation of Management Consultants is governed by the International Council of Management Consulting Institutes (ICMCI). This council has approximately 50 member institutes internationally. At present, the award of Certified Management Consultant (CMC) is the only internationally recognized accreditation that is not pertinent to the technical elements of the consultant’s practice.

As an example, this could be held equally by a Public Relations expert or a Construction Engineer; who operate as management consultants in their fields of expertise.

Management consultants in China

Management consulting involves helping businesses to maximize their performance, through the analysis of existing concerns and the development of tangible action plans. 

Horizons provides management consulting services for businesses extending their China operations. Our research and analysis will inform your entry strategy and allow you to best position your brand for commercial success.

As a leader in global expansion, our management consultants work closely with your business to support your entry into China. With experience that spans key areas of the Chinese market, our solutions will inform your business strategy and help you to capture opportunities, whilst mitigating potential risks.